The fragrance of incense has been an integral part of Indian culture and spirituality for centuries. And behind the popularity of incense sticks (agarbattis) lies the success stories of several Indian brands that started small and went on to establish thriving multi-crore businesses. In this blog, we will explore the journeys of some of these remarkable Indian agarbatti brands that started with humble beginnings and eventually achieved great heights of success. From their humble origins to their innovative approaches, let’s dive into the inspiring stories of these homegrown brands.

1.Cycle Pure Agarbathies

Cycle Pure Agarbathies, founded in 1948 by N.R. Group, began as a small-scale operation in Mysore. With a focus on quality and innovation, the brand introduced various fragrances and packaging designs, captivating the market. Today, Cycle Pure Agarbathies is one of the largest agarbatti manufacturers in India.

2. Hem Corporation

Hem Corporation, established in 1983, started as a small agarbatti-making unit in Mumbai. By consistently delivering high-quality incense products and expanding its range to include diverse fragrances, Hem Corporation became a leading player in the industry, with a strong presence in the global market.

3. Nandi Incense Sticks

Nandi Incense Sticks, founded in 1924, began as a small-scale enterprise in Karnataka. The brand’s commitment to using natural ingredients and traditional manufacturing techniques earned it a loyal customer base. Today, Nandi Incense Sticks is known for its superior quality and variety of fragrances.

4. Zed Black

Zed Black, established in 1992, started as a small manufacturing unit in Madhya Pradesh. The brand’s emphasis on using natural ingredients and modern manufacturing practices helped it grow rapidly. Zed Black is now a leading player in the agarbatti industry, offering a wide range of fragrances and products.

5. Moksh Agarbatti

Moksh Agarbatti, founded in 2004, began as a small-scale production unit in Gujarat. The brand’s focus on quality, innovation, and customer satisfaction helped it gain a strong foothold in the market. Moksh Agarbatti is known for its premium incense sticks and is considered a trusted name among consumers.

6. Lia Agarbatti

Lia Agarbatti, established in 1995 in Assam, started as a small agarbatti-making unit. With a commitment to creating unique fragrances using natural ingredients, the brand gained popularity across the country. Today, Lia Agarbatti is a well-known name in the industry, offering a wide range of incense products.

7. Padma Perfumery Works

Padma Perfumery Works, founded in 1964 in Karnataka, started as a small-scale agarbatti production unit. The brand’s dedication to quality and authenticity helped it become a prominent player in the market. Padma Perfumery Works is known for its traditional incense sticks and is widely appreciated by consumers.

8. Mangaldeep

Mangaldeep, a brand under the ITC Limited umbrella, entered the agarbatti market in 1992. With its focus on creating innovative fragrances and superior-quality incense sticks, Mangaldeep quickly gained popularity. Today, Mangaldeep is one of the leading agarbatti brands in India, offering a wide range of products.


The success stories of these Indian agarbatti brands showcase the power of passion, dedication, and a commitment to quality. From their modest beginnings to building successful multi-crore businesses, these brands have left an indelible mark on the agarbatti industry. Through their innovative approaches, focus on customer satisfaction and emphasis on traditional manufacturing techniques, they have won the trust of consumers across the country and even internationally. These brands not only contribute to the Indian economy but also keep the age-old tradition of incense alive. Their inspiring journeys serve as a reminder that with perseverance and a vision, small beginnings can lead to extraordinary achievements.